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Discover Shiseido's moisturizers and creams to keep your face smooth and hydrated all day. Our face creams and moisturizers are designed to protect, enhance, and uplift your skin. Give your skin the extra care it needs first thing in the morning and before bed at night. An essential step in your daily skincare routine includes applying a face cream or moisturizer so your skin remains hydrated throughout the day. Keep your skin looking young and fresh with our Uplifting and Firming Advanced Cream. It contains our exclusive SafflowerRED™ and Ginseng Root Extract to boost natural collagen production and firm your skin, making skin more even-toned. If you struggle with wrinkles and fine lines, try the Future Solution LX Total Regenerating Cream. It hydrates your face and restores your skin even while you sleep, so you'll wake up to a brand new day with smooth, firmer skin. Apply the Wrinkle Smoothing Cream in the morning and evening. It keeps your skin soft and dewy while minimizing the appearance of fine lines and wrinkles. Try some of our face moisturizers to enhance and uplift your face. Our Brightening Gel Cream targets dark spots and discoloration, reducing their appearance and restoring vibrancy and radiance in your skin. Add a little Wrinkle Smoothing Day Cream SPF 23 as the last step in your morning skincare routine. It restores and hydrates your face throughout the day while protecting it against UVA/UVB rays. Shiseido also has face moisturizers for men. Try our Energizing Moisturizer, which keeps the face hydrated and reduces the appearance of fine lines, dullness, and dry skin. It's lightweight, non-greasy, and multitasks as an eye cream, so you have everything you need in one bottle.